Think of these power house ingredients as nature and science teaming up for the ultimate hair glow-up! Unlike the heavy, synthetic-laden formulas flooding the market, VELURA is packed with lightweight, high-performance ingredients that actually nourish your hair instead of just coating it. Our main ingredients are naturally derived from renewable sources! They are clean, sustainable emollients that are silky, nourishing and create smoothness without any greasy buildup.

Coconut-derived ingredients, like coco-caprylate, offer all the nourishing benefits of coconut oil without the heaviness. Lightweight yet deeply hydrating, they help smooth and soften the hair while enhancing natural shine. Unlike silicones, which coat the hair and block nutrients, coconut-derived oils penetrate the strand to deliver real moisture and repair from within. They also help detox the scalp, reduce buildup, and leave your hair feeling fresh, light, and revitalised. If you want deep hydration without greasiness or residue, coconut-derived ingredients are the perfect clean alternative.

Olive oil is a game changer for your scalp and hair! It deeply hydrates, soothes irritation, and helps reduce flakiness and dryness—making it perfect for scalp issues like itchiness or psoriasis. Packed with antioxidants, it strengthens your strands, restores shine, and protects against breakage without feeling greasy. If your hair feels dull, damaged, or lifeless, this is the natural ingredient your routine has been missing.

Castor oil is your secret weapon for thicker, stronger hair. Rich in ricinoleic acid and essential fatty acids, it boosts blood circulation to the scalp, helping to stimulate hair growth from the root. It also deeply nourishes dry, brittle strands, seals in moisture, and reduces breakage and split ends. Whether you’re trying to grow your hair out, revive thinning areas, or restore strength to damaged ends—castor oil delivers powerful, natural results.

Argan oil is often called “liquid gold” for a reason—it’s loaded with vitamin E, antioxidants, and essential fatty acids that transform dry, dull hair into soft, glossy strands. It deeply nourishes without weighing your hair down, helps repair damage from heat or colouring, and tames frizz while boosting shine. On the scalp, it soothes irritation and promotes a healthier environment for hair growth. If your hair needs moisture, shine, and protection, argan oil is a must-have in your routine.

Avocado oil is a deeply nourishing, vitamin-rich powerful product for both your hair and scalp. Packed with vitamins A, D, E, and B5, along with biotin and essential fatty acids, it penetrates the hair shaft to repair damage, hydrate from within, and boost elasticity. It’s especially effective for dry, brittle, or chemically treated hair, helping to smooth and strengthen while reducing breakage. On the scalp, it calms irritation, promotes circulation, and supports healthy hair growth. If your hair feels lifeless or lacks moisture, avocado oil brings it back to life—soft, shiny, and resilient.

Jojoba oil is one of the closest natural matches to your scalp’s natural oils, making it a gentle yet powerful ingredient for rebalancing and restoring both scalp and hair health. It deeply moisturises without clogging pores or leaving residue, helping to soothe dry, itchy, or flaky scalps while regulating excess oil production. For hair, it smooths the cuticle, reduces frizz, and adds lightweight shine without weighing strands down. Jojoba also helps strengthen hair at the root and protects against breakage. If your scalp needs balance and your hair craves softness, jojoba is a must.