Hair Care With Purpose

About Us

At Velura, we believe in redefining haircare by embracing nature’s purest ingredients. With one of our founders being a passionate hairdresser, we discovered a gap in the natural hair care market. We wanted to create a high performance, clean product that genuinely nourishes the hair and scalp with all ingredients coming from natural origin. We’re dedicated to formulating products that are, SILICONE FREE, PARABEN FREE, and FRAGRANCE FREE —because we know that true hair and scalp health starts with what you put in it.

Our Philosophy

At Velura, we believe that true luxury lies in the purity of nature. That's why we've crafted a line of premium hair care products that harness the power of natural ingredients to give your locks the strength, hydration, and radiance they deserve - without compromise. We're proud to be AUSTRALIAN MADE and AUSTRALIAN OWNED and we're passionate about supporting our local community by creating products right here in our own backyard. By choosing Velura, you're not only treating your hair to the best, you're also investing in the future of Australian craftsmanship. Rooted in nature, crafted with care, for hair that shines.